Beauty trends often mirror societal shifts, representing a fresh beginning, especially in the beauty sector. As we welcome the New Year, we consulted several beauty experts to identify lasting trends for 2024.
While gathering insights, it became clear that skincare dominates the upcoming trends. Consumers are increasingly favoring serums and moisturizers over makeup, reflecting their growing sophistication. Today's beauty enthusiasts are more informed, actively seeking products that deliver real results and understanding the science behind them.
This is an exhilarating and inventive moment in the beauty landscape. Here are the 2024 beauty trend predictions that resonate with this sentiment.
Featured image from our interview with Mary Ralph.
- Quiet Luxury: The Beauty Perspective
- Functional Fragrances
- Regenerative Aesthetics
- Scalp Care Remains Key
- Nail Skincare Trends
- The Growing Importance of Trichologists
- Unique Offerings on Shelves
- Holistic Wellness in Beauty
- Ingredients Backed by Science
Quiet Luxury: The Beauty Perspective
“The concept of ‘quiet luxury’ that gained traction in early fall 2023 is here to stay. Originally tied to fashion, this idea emphasizes timeless, understated products crafted from high-quality materials. In beauty, consumers will increasingly look for effective and elegant products that prioritize simplicity.” — Monique Meneses, a former beauty brand consultant and founder of IOTA
“I’m really impressed with this innovative skincare product that applies like a clear topcoat, soothing and protecting blemishes, minor cuts, and burns,” says Meneses. “The chic applicator provides just the right amount!”
Shop Now“I’m moving from rich lipsticks to these super-hydrating, sheer shades that blend beautifully for a glossy finish,” Meneses adds.
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Functional Fragrances
“In 2024, I believe we’ll continue to see the rise of functional fragrances—scents designed not just to smell good but to enhance mental wellness. Expect more fragrances aimed at reducing stress and improving mood, marking a shift where scents contribute to overall well-being.” — Rosie Johnston, Founder/CEO of By/Rosie Jane.
By Rosie Jane Mini Best Sellers Trio
$100 at RevolveThe Nue Co Functional Fragrance
$85 at Bluemercury
Regenerative Aesthetics
“Younger generations are gravitating towards a more natural appearance. They show less interest in heavy makeup and are embracing a more understated, prejuvenation approach. The focus is shifting towards skincare and anti-aging rather than heavy contouring.” — SkinSpirit Physician’s Assistant Kristin Polega
Polega recommends dermal fillers but emphasizes a gentle approach.
“I prefer Sculptra Aesthetic as it avoids the ‘shock factor’ associated with fillers, offering gradual, subtle results over time.”
Scalp Care Remains Key
“In 2023, we noticed a significant crossover between scalp care and skincare. As brands enter this space, stylists must educate clients on the most effective solutions.” — Jay Small, Celebrity Hairstylist and Co-Founder of Arey
Regardless of hair type, Small suggests two key practices for at-home scalp care.
- Skip added fragrances in scalp products. “Scent enhances the experience but doesn't contribute to scalp health,” Small advises. “Opt for a water-based formula without oils, ideally one supported by scientific research.”
- Choose gentle treatments. “A scalp scrub shouldn’t be abrasive!” Small explains. “Buildup is often due to oil and dead skin, so use products designed to address these issues gently.”
“For our Scrub, we focused on key ingredients like salicylic, glycolic, and lactic acid to effectively cleanse without irritation,” says Arey founder Jay Small.
$44 at Credo
Nail Skincare Trends
“After a year of bold nail designs, I predict that 2024 will see a shift towards showcasing healthy nails, similar to the no-makeup-makeup trend.” — Dr. Dana Stern, Board-Certified Dermatologist and Founder of Dr. Dana
Dr. Stern refers to fashion influences: “Models at Helmut Lang’s spring/summer show showcased minimalist nails. Similarly, Jin Soon created elegant yet edgy looks during Jason Wu’s show, highlighting well-cared-for nails.”
Sundays L.07- Pearl Collection
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The Growing Importance of Trichologists
“A trichologist specializes in hair and scalp health. Many people are unsure whether to consult a dermatologist or hairstylist for scalp issues. Trichologists bridge this gap by providing expert advice on dandruff, hair loss, and chemical damage. A growing number of hairstylists are pursuing trichology certifications.” Jay Small, Celebrity Hairstylist and Co-Founder of Arey
Unique Offerings on Shelves
“With the market’s saturation and economic factors, I believe shoppers will gravitate towards brands that genuinely innovate and stand out. We’ve seen too much uniformity in product offerings, but a shift towards customer-driven innovation will change that.” — Stephanie DiPisa, CEO + Founder of Solara Suncare
Holistic Wellness in Beauty
“The connection between mind, skin, and gut will motivate brands to emphasize their holistic approach to well-being as beauty and wellness continue to converge.” — Monique Meneses, a former beauty brand consultant and founder of IOTA
Vyrao Witchy Woo Eau de Parfum
“I admire what Yasmin Sewell is doing with Vyrao, a healing perfume brand. Each scent is crafted to evoke positive feelings and is enhanced by a Herkimer crystal known for its healing properties,” Meneses shares.
$190 at Bluemercury“This lotion is a nourishing treat for the skin, featuring 16 vitamins and minerals from superfoods,” notes Meneses. “It firms the skin while promoting overall health.”
$35 at Credo
Ingredients Backed by Science
“Consumers are moving beyond social media-driven trends and returning to a preference for scientifically proven, high-performance ingredients. Brands that prioritize transparency and expertise will succeed.” — Stephanie DiPisa, CEO + Founder of Solara Suncare
