Bold colors and dramatic styles may be trending, but there's something refreshing about a simpler approach. As I grow older, I find myself leaning more into my unique style rather than chasing every trend. This has led me to embrace the "no-makeup makeup" aesthetic, focusing on enhancing my skin rather than masking it.
This trend has become a staple in beauty routines. With the rise of minimalism and wellness, many are seeking a naturally radiant look that highlights their features instead of hiding them. It's all about intention—your skin, but better.
Below, you’ll find a straightforward, step-by-step routine to achieve the no-makeup makeup look, along with product suggestions for a natural glow.
Image courtesy of our Wake Up Call with Sami Spalter.
Achieving the No-Makeup Makeup Look
This look celebrates your natural beauty. It’s not about transforming into someone else—it's about enhancing what you already have. Aim for a dewy glow, a subtle flush, and just enough coverage to create a balanced complexion. At its finest, this look makes you resemble your best self, even when the glow seems elusive.
No-makeup makeup is as straightforward as it seems: a routine that gives the illusion of bare skin. Think sheer coverage, creamy textures, well-groomed brows, and a complexion that appears healthy and vibrant.
The beauty of this approach? It’s designed to last throughout the day. Sheer formulas are less likely to fade or crack, and touch-ups are a breeze—just toss a blendable concealer in your bag for a quick refresh. A simple no-makeup makeup routine can truly be transformative.
Step-by-Step Guide for the No-Makeup Makeup Look
This look is all about feeling confident in your skin. It’s perfect for workdays, brunches, or anytime you want to appear fresh without a lot of fuss. By prioritizing skin preparation, creamy products, and light coverage, you can enhance your natural beauty in a matter of minutes.
It may take some experimenting to perfect your no-makeup makeup routine. Feel free to adjust it to fit your style—the beauty of this approach is its adaptability. Here’s a reliable routine that consistently earns compliments on my skin.
Step 1: Prepare Your Skin
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A radiant base starts with well-hydrated skin. The no-makeup makeup approach benefits from a dewy foundation. Begin by cleansing gently, followed by a hydrating serum or essence to prep your skin. Seal in moisture with a lightweight moisturizer that boosts radiance—look for ingredients like vitamin C and antioxidants. Don’t skip the SPF; while many skin tints offer sun protection, starting with a protective base is crucial.
Recommended Skin Prep Products
$32 at Rhode Skin $38 at Supergoop!DAMDAM Citrus Glow Vitamin C + Hyaluronic Acid
$68 at Moda OperandiStep 2: Apply Skin Tint
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Instead of heavy foundations, choose a skin tint or tinted moisturizer that achieves a natural finish. The current trend is all about “butter skin,” which promotes a soft, natural appearance over full coverage. Opt for a product that provides sheer coverage, allowing your skin to breathe. Apply it with your fingers or a damp sponge for the most seamless look.
Skin Tints That Get Compliments
ILIA Super Serum Skin Tint SPF 40
$48 at ILIAAmi Colé Skin-Enhancing Tinted Moisturizer
$32 at Ami ColeDanessa Myricks Beauty Yummy Skin Blurring Balm
$36 at Danessa MyricksStep 3: Light Conceal
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Moderation is key, especially with concealer. Use it sparingly, with a few dabs under the eyes, around the nose, and on any blemishes. Pick a creamy formula that blends well. Pro tip: Avoid layering too much to maintain your skin's texture.
Top Buildable Concealers
$32 at Kosas $32 at UltaTower28 Swipe Hydrating Serum Concealer
$32 at Credo BeautyStep 4: Add a Soft Flush
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While bold blushes were once in vogue, a more natural approach is making a comeback. Choose cream blushes that blend seamlessly into the skin for a genuine flush. Apply a berry or peach tone to the apples of your cheeks, then blend upward. For a unified glow, dab a bit on your nose bridge and temples. A cool-girl hack? Use blush on your eyes, cheeks, and lips.
Best Blush For a Natural Tint
Rare Beauty Soft Pinch Liquid Blush
$25 at Rare BeautyWestman Atelier Baby Cheeks Blush Stick
$48 at Credo $30 at MERITStep 5: Define Your Eyes
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Defining your eyes doesn’t have to be complicated. Curling your lashes makes a significant difference. Lightly groom your brows and lashes for an effortless touch. Add some definition with a neutral cream shadow for a subtle enhancement.
Natural Eye Makeup Recommendations
Laura Mercier Caviar Stick in Rose Gold
$33 at UltaVictoria Beckham Beauty Satin Kajal Liner
$34 at Victoria Beckham Beauty $27 at Benefit CosmeticsStep 6: Achieve a Natural Glow
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While overly shiny skin is out, a subtle bronzed look adds depth without the shine. For extra dewiness, apply a cream highlighter to the high points of your face—cheekbones, brow bones, and cupid’s bow—to achieve a lit-from-within glow without sparkle.
Products to Achieve a Natural Glow
$40 at Credo BeautyWestman Atelier Lit Up Highlight Stick
$48 at Credo BeautyMango People Sun-Kissed Cream Bronzer Stick
$27 at Mango PeopleStep 7: Finish with Lips
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Replace traditional lipstick with a sheer tint. A liner that mimics your lip color paired with a hydrating balm provides moisture and a hint of color that ties everything together.
Top Lip Products
$18 at Rhode $40 at UltaSummer Fridays Lip Butter Balm
$24 at Summer Fridays
