In 1991, Lev Glazman and Alina Roytberg, two Russian immigrants in Boston, envisioned skincare that combined effectiveness with indulgence. They aspired to create a beauty experience reminiscent of a vibrant European food market, brimming with natural ingredients and sensory delights.
This dream led to the creation of Fresh, a brand that has been at the forefront of skincare for over thirty years. From a modest Boston shop to a globally recognized name, Fresh remains committed to its mission: crafting skincare that performs and transforms.
What sets Fresh apart? Read on to discover more.
A Brand That Engages the Senses
Skincare is deeply personal. It's about achieving beautiful results while relishing the journey. Fresh embraces this philosophy, developing products that engage every sense. From the velvety texture of their Soy Face Cleanser to the alluring fragrance of their Rose Deep Hydration Face Cream, Fresh creates a memorable skincare experience.
Lev often mentions that Fresh designs products people didn't know they needed until they tried them—and then they can't bear to be without them. This emotional bond keeps customers returning to Fresh year after year.
The Science Behind Fresh
While many brands tout natural ingredients, Fresh takes a unique approach. Their products are not just inspired by nature; they are scientifically formulated. Each product goes through extensive testing, often taking years to perfect.
Fresh prioritizes safety, efficacy, and sensory pleasure without compromise.
Here's a deeper look into their process:
Commitment to Safety
Fresh excludes hundreds of ingredients that don't meet their stringent safety criteria. A dedicated team of chemists, biologists, and toxicologists thoroughly investigates each ingredient before it is included in a formula. Every product is dermatologist-tested and crafted to be both gentle and effective.
Proven Results
With advanced technology, Fresh extracts the most beneficial parts of natural ingredients, maximizing their advantages for the skin. Each product undergoes clinical studies and consumer testing, ensuring that customers receive genuine, visible results.
A Delightful Experience
Using Fresh products often transports customers to enchanting places. Their Sugar Face Polish evokes the aroma and texture of fresh brown sugar from a French bakery. The Rose Face Mask, enriched with real rose petals, draws inspiration from Balinese spa traditions. Each item is designed not just for effectiveness but to delight the senses.
Purposeful Sustainability
Fresh is dedicated to promoting environmental responsibility. The brand has pursued sustainable beauty practices for years, ensuring that its packaging is eco-friendly and ethically sourced.
By 2021, all new products were designed with sustainability in mind, and by 2022, all gift set packaging was made from recycled or recyclable materials. By 2023, all paper packaging received certification from responsibly managed forests.
The Forever Fresh initiative focuses on more than just minimizing waste. It emphasizes responsible collaboration with communities that provide essential ingredients. Fresh believes nurturing the earth is as important as caring for our skin.
