Whenever I see someone achieving their dreams, I can’t help but wonder: how do they do it? Social media often presents a perfect façade, leaving us yearning for genuine connections. For Gigi Caruso, CEO and founder of the swim and activewear brand, GIGI C, her candidness about her struggles has been key to her success.
At just 23, Gigi is not merely beginning her journey. Her ambition to establish a swimwear line stems from a lifelong love for the ocean, which has been a source of strength since her birth diagnosis of bilateral moderate to moderately severe sensorineural hearing loss. She succinctly shares, “I’ve always felt connected to the water because it was my escape.”
Though grateful for her hearing aids when out of the water, it’s the ocean where Gigi feels most at home. This deep-seated passion naturally influenced her designs, creating swimwear that promotes a sense of tranquility and empowerment.
Gigi Caruso Discusses the Morning Rituals That Fuel Her Success
Gigi believes inspiring leaders find strength through their challenges. When asked what advice she’d offer to those facing disabilities, she encourages a shift in perspective. Rather than seeing her hearing loss as a setback, she views it as a catalyst that enhances her abilities and insights.
Having just graduated, this past year has been transformative for Gigi. While her demeanor is calm, she candidly reflects on the realities of managing a thriving brand. I enjoyed exploring her morning routines, self-care practices, and our mutual admiration for the Summer Fridays line. Who knows? You might feel inspired to embrace a morning ride yourself.
(P.S. Gigi is on the lookout for book recommendations—feel free to share some!)
How has your hearing loss shaped your brand GIGI C?
My hearing loss has never deterred me from pursuing my dreams. While I may not hear like most, it only fueled my determination to prove my capabilities to others. This experience inspired GIGI C, as I’ve always found solace in the ocean.
I’ve always felt connected to the water because it was my escape.
How did you translate your love for water into a swimwear line?
I can’t wear my hearing aids in the water, making the ocean my true sanctuary. Recognizing a gap in the swimwear market, I crafted suits that are both stylish and functional, suitable for everything from wakeboarding to lounging on the beach. Fashion should enhance, not restrict, your activities. My designs reflect this ethos, combining excitement for ocean adventures with stylish options for outings.
What have you learned from connecting with the hearing loss community?
For me, advocacy around hearing loss is about being open. I recently launched a series on Instagram inviting people to share their experiences. This has been the start of the community I wished for growing up. Hearing others’ stories reassures me that I’m not alone; we can create a supportive network together.
For me, hearing loss advocacy is vulnerability.
Realizing I’m not alone empowers me to be open and confident in my identity. I also host “Sounds of The Grove” events at The Grove, where individuals with hearing challenges can connect and engage in fun activities while receiving valuable hearing information from professionals.
What’s your advice for someone wanting to pursue their dreams despite challenges?
Transform your biggest hurdles into your greatest motivation. When I feel discouraged by my hearing loss, I remind myself that it fuels my determination. I aim to inspire others to rise above their challenges, and I can’t do that without embodying that spirit myself.
What have you learned in the last year?
This past year has been filled with lessons. I’ve been able to focus on GIGI C without the pressures of college, fully dedicating my time to the brand, and I’m excited about what’s ahead.
How would you describe your personal style?
Minimalistic, neutral, and timeless.
What does a typical morning look like for you?
My mornings vary, but I usually start with coffee (or matcha) before heading to the stables for horseback riding. Spending time with horses sets a positive tone for the day. After riding, I grab breakfast, prepare for the day, and dive into work. I'm currently working from home but I'm eager for our new GIGI C office to open, so I can collaborate with my team in person.
What time do you wake up and how much sleep do you usually get?
I aim for 7-8 hours of sleep. As a night owl, it’s tough to sleep before midnight since my creativity peaks at night. Typically, I wake up at 7:30 am.
What’s the first thing you do upon waking?
I bring my dog, Cici, into bed, reflect on my day ahead, express gratitude, and set at least one daily goal.
What rituals help you succeed?
Along with horseback riding, I value a thorough morning skincare routine. I love sharing my favorite products on Instagram, especially those from Summer Fridays.
Describe your skincare routine.
I cleanse with the Summer Fridays Cleanser and then use the following products in this order:
- Vitamin C Serum
- Eye Cream
- Cloud Dew Moisturizer
Summer Fridays Super Amino Gel Cleanser
Summer Fridays Light Aura Vitamin C + Peptide Eye Cream
Summer Fridays Cloud Dew Gel Cream Moisturizer
Currently, I’m loving GOOP’s Nourishing Repair Body Butter.
GOOP GOOPGENES Nourishing Repair Body Butter
What are your go-to makeup products?
I enjoy trying new products, so my favorites often change.
ILIA Super Serum Skin Tint SPF 40
ILIA True Skin Radiant Priming Serum
Charlotte Tilbury Pillow Talk Luxury Palette
Smashbox Always Sharp Waterproof Kohl Liner
MERIT Clean Lash Lengthening Mascara
Charlotte Tilbury Pillow Talk Lip Cheat
Charlotte Tilbury Matte Revolution Pillow Talk Original
Charlotte Tilbury Bronzed, Blushing Beauty Kit.
Anastasia Fluffy & Fuller-Looking Brow Kit
What’s your breakfast routine?
I usually have breakfast on the go, often grabbing an Alfred’s iced vanilla latte or matcha. GoMacro bars are my go-to for busy mornings!
What’s always in your fridge?
Poppi! I enjoy one daily for a healthy energy boost. Watermelon flavor is my current favorite.
What are your morning rituals?
My mornings are centered around gratitude and self-care. I appreciate everything, no matter how small, and prioritize physical activity, skincare, and hydration.
What books are you reading?
I haven’t read any books lately, but I’m open to recommendations!
What’s on your nightstand?
I love unwinding with a candle; I’m currently obsessed with the Jen Meyer candle.
What’s your favorite playlist for getting ready?
I enjoy anything country!
Do you work out in the morning?
I prefer starting my day with horseback riding or a long neighborhood walk, and I typically work out before dinner.
What’s your daily outfit like?
At GIGI C, we pride ourselves on using luxurious fabrics. Most days, I wear GIGI C! I like to dress up our lounge pieces for meetings with a stylish coat or blazer. Here are a few of my current favorites:
I also enjoy wearing GIGI C Sport for busy days, effortlessly transitioning from work to the gym without a change. Our new Cassie Jumpsuit is a standout piece.
If you had an extra hour in the morning, how would you spend it?
I’d focus on improving my meditation practice.
What do you do daily for a more joyful life?
I cherish time with family, enjoying dinners together multiple times a week. I also make it a point to unplug from my devices, allowing myself to relax.
If you had to attribute your success to one thing, what would it be?
My mom’s unwavering support has been crucial for GIGI C’s journey. Building this brand alongside her has been the highlight.
Sentence Finishers:
I never leave home without: lip products! I’m a beauty enthusiast and always carry Summer Fridays, Laneige, or Dior gloss for touch-ups.
If I had more hours in the day, I would: spend time with my horses or enjoy more moments with loved ones.
Healthiest morning habit: practicing gratitude.
Worst morning habit: hitting the snooze button too often.
I want to be known for: Advocacy for hearing loss.
My biggest fear: not achieving all my dreams.
When I feel that fear: I remind myself of my progress and aim not to be too hard on myself.
One essential trait for success: confidence.
Bath or shower? Favorite product: Showers, but baths are a treat. I enjoy adding Pursoma bath soaks.
