Janessa Leoné Reveals Her Serene Morning Rituals for Success

Every brand founder feels a strong attachment to their creation, but when it carries your name, it signifies even deeper dedication. Janessa Leoné exemplifies this by establishing her millinery brand in 2013, starting out without formal training. Back then, she was a nanny, fueled by a vision sparked by a vintage fedora discovered in a Paris thrift store.

Underneath that dusty headband lay the milliner's signature featuring the name Leoné. "I thought, maybe I should follow this path," she reflected in an interview shortly after being named one of the magazine's “30 Under 30” in Arts & Style.

Her passion is evident in her brand. Leoné's hats are available at Neiman Marcus, ShopBop, and stylish boutiques from Aspen to Alys Beach. Her celebrity clientele includes Meghan Markle, Hailey Baldwin, Lupita Nyong’o, and Gwyneth Paltrow, while Taylor Swift donned a burgundy velvet cap named “Mattie” from Leoné for the revamped cover of her Red album.

No matter the triumphs, Leoné remains committed to her artistry. Each hat is crafted by hand, emphasizing sustainability and thoughtful sourcing. She champions domestic production amidst a global landscape dominated by fast fashion.

This level of conviction naturally extends to her morning routine. Join us as Janessa Leoné shares her well-structured, purposeful morning practices. (Hint: they’re perfect for minimalists.)

Key to Career Success

If you had to choose one moment or factor for your success, what would it be?

A remarkable and dedicated team surrounds me. Without their backing, my professional achievements wouldn't be feasible.

Janessa Leoné’s Morning Routine

What’s a typical day like for you?

I wake up to a serene and cherished morning ritual. By 8 a.m., I’m engaged in work, whether from home or the office. I spend the initial part of my day establishing a framework for what lies ahead. I prioritize deep focus, batching time for various projects and tasks. I meticulously schedule every minute, including breaks for lunch, meditation, and walks. This daily structure allows my mind the freedom to concentrate solely on my preplanned activities.

What time do you rise, and how much sleep do you get?

I wake up at 5 a.m. and aim for at least seven hours of sleep.

What’s the first thing you do upon waking?

I start by boiling water for a fresh pour-over coffee.

Can you describe your morning routine before work? What practices set you up for success?

I enjoy a peaceful morning, greeting the sunrise with my journal, a book, or through meditation. I typically wrap up with a sauna or workout, ready to be online by 8 a.m.

What does your beauty routine look like in the morning?

I embrace minimalism. I start by icing my face with a large ice cube and then applying Ilia super serum SPF moisturizer.

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What’s your usual breakfast?

I fast in the morning and don’t eat until around 11 a.m. or noon. However, I begin my day with 32 ounces of water mixed with lemon, black coffee, and a glutathione supplement.

Do you have any media rituals in the morning?

I maintain a structured morning routine. I wake early and keep my phone off until I feel centered and prepared to manage my energy and time purposefully. Deviating from this routine leaves me feeling reactive throughout the day.

What books do you enjoy?

I primarily read about health optimization, mindset improvement, leadership, and spiritual growth.

What do you keep on your nightstand for a successful morning?

Nothing at all. I prefer a tidy space, free of clutter, to help my mind unwind.

What’s your go-to getting-ready music?

I love listening to Paul Simon or Neil Young in the morning.

Do you exercise in the morning?

I work out three times a week, focusing on HIIT strength training with a personal trainer who visits my home.

Do you prefer baths or showers?

BATH! I love using Osea body scrub!

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What’s your daily outfit?

I keep it simple, usually opting for a classic white tee, jeans, and a blazer. Comfort and confidence are key as I manage my company.

What are a couple of things you do daily to enhance your joy?

I nurture a mindset of gratitude. I’ve trained myself to appreciate the little joys in life, allowing myself the grace to savor the beauty in everyday moments.