Sami Bernstein Spalter's journey embodies the shift from hustle culture to a more fulfilling approach to success. Today's leaders recognize that achieving our dreams shouldn't compromise our health or happiness. Instead, we're embracing slow living and prioritizing relationships and self-care over endless tasks. Few understand this transition better than Sami Bernstein Spalter, co-founder of FORM, the online fitness platform captivating fitness enthusiasts everywhere.
FORM stands out among the plethora of fitness apps, not just for its appealing design or effective workouts. In a world that often feels isolating, Sami and her co-founder have cultivated a vibrant community. This connection through movement underscores how supporting one another enhances our journeys.
Sami Bernstein Spalter
Sami's path to launching FORM mirrors her personal wellness journey. Through this experience, she's not only established a dedicated fitness routine but also redefined what it means to live with purpose. Each morning is filled with intention, allowing her to show up for loved ones with energy and presence.
From our series, I've learned from many remarkable women, but interviewing Sami highlighted that wellness isn't simply a goal; it's an invitation to be the best version of ourselves. As she does through FORM, we can inspire others to discover their own wellness journeys.
Next, let's explore Sami's wellness routine, from her must-have morning rituals to the recipes that keep her energized throughout the day. You might even find inspiration for your next workout outfit!
Can you share your entrepreneurial journey?
It's been a wild and fulfilling ride! My career began in the startup scene, working with my brother Franky and establishing a name in influencer marketing. In 2021, I took time for my health and fitness and met fitness influencer Sami Clarke, who is now my close friend. Together, we launched FORM, merging my passions into a meaningful venture. Each step of my career has led me here, and I'm grateful to run a business that aligns with my wellness goals.
What have you learned this past year?
I've learned to trust myself and step beyond my comfort zone. I used to prefer working behind the scenes, but now I feel empowered to share my journey. I want to inspire others and embrace my growth as a guiding force in my professional life.
How would you describe your personal style?
I love mixing activewear with accessories for a stylish yet practical look. A great workout set helps me feel my best throughout the day. For special occasions, I enjoy dressing up in vibrant colors and sparkles, with statement jewelry being a must!
What does a typical day look like for you?
No two days are the same, which adds excitement to my job! However, I always balance movement, work, and quality time with loved ones. Some days start outdoors with my dog Bagel, followed by a FORM workout, productive work sessions from home, and lunch with my husband, Andrew. I cherish the simple moments mixed with bursts of energy from my projects.
What time do you wake up?
I usually wake up at 7 a.m., thanks to my dog Bagel's morning affection. I aim to be in bed by 9 p.m. since sleep is crucial to my wellness.
What's the first thing you do when you wake up?
I love cuddling with Andrew and Bagel as my day begins.
What's your morning routine like?
My mornings revolve around energizing routines. I start with my skincare, followed by feeding Bagel and hydrating with water and vitamins. My daily supplements include ARMRA Colostrum, Seed Symbiotic, Ritual Multivitamin, Ultima for electrolytes, and Bloom Greens.
Then, I dive into my FORM workout, which is non-negotiable! I also love taking walks outdoors, soaking in nature and sunlight. During these walks, I connect with family and friends and tackle my daily to-do list, as I always say, if it's not on the list, it doesn't exist!
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What's your beauty routine?
I start with brushing my teeth, then move to my skincare regimen, including OSEA Ocean Cleanser and a series of products. I use SkinCeuticals Vitamin C serum, Dr. Loretta Retinol Serum, OSEA Blemish Balm, and Tatcha Dewy Moisturizer to keep my skin hydrated, especially in the Texas heat.
For makeup, I prefer a minimal approach, using REFY Brow Sculpt, ILIA Super Serum Skin Tint, MERIT Blush, and Charlotte Tilbury lip products.
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Shop Now Shop Now Shop NowWhat do you usually eat for breakfast?
I practice intermittent fasting, so I often skip breakfast. I break my fast with a protein shake, currently using Bloom protein powder. For lunch, I frequently enjoy the Cobb Salad and Rainbow Buddha Bowl from FORM Nutrition.
What's always in your fridge?
I keep fresh fruits and vegetables from the farmer's market stocked for snacking. My sweet tooth means I always have Hu's Chocolate-Covered Cashews and Simple Mills brownies or banana bread on hand for cravings!
What are your morning rituals?
Gratitude plays a vital role in my morning routine, setting a positive tone for the day. Movement is essential, whether through a FORM class or a simple walk. I also prepare a to-do list each morning, ensuring I'm ready for meetings and calls.
What are your favorite books?
One influential book in my life is Atomic Habits by James Clear, which initiated my wellness journey. Other favorites include The Four Agreements by Don Miguel Ruiz and Signs by Laura Jackson, which helped me cope with loss. The Universe Has Your Back by Gabrielle Bernstein has also profoundly impacted my perspective.
What's on your nightstand?
I always have my Hatch Alarm Clock, a deeply moisturizing hand and foot cream, and my reliable Stanley Tumbler. If it's missing, something's off!
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Shop NowWhat's your go-to getting-ready playlist?
Music evokes strong emotions for me. I enjoy songs that bring back memories. While I love country music, my current favorites include Fleetwood Mac, Morgan Wallen, and Noah Kahan.
Do you work out in the morning?
Absolutely! I'm a morning workout enthusiast. FORM is my top choice, offering 30-minute workouts that rival any gym experience. I particularly love the Upper Body Sweaty Series and our recent 14-Day Power Pilates program.
What's your daily outfit?
I typically wear activewear, with my current favorite set from the latest FORM Essentials release. The Supporter sports bra is a staple for me, paired with Sculpt Leggings and APL TechLoom Zipline sneakers.
Shop Now Shop Now Shop NowIf you had an extra hour each morning, how would you spend it?
I'd cherish it by taking a few extra deep breaths before the day gets busy. Waking up without a rush, enjoying cuddles and quality time with Andrew and Bagel, sounds perfect.
What do you do daily to foster joy in your life?
- I stay active and uplift others.
- Recognizing the privilege of movement enhances my physical, mental, and spiritual health.
- I prioritize affirming my loved ones, believing in open communication in the moment.
What's the key to your success?
Knowing and trusting myself. Embracing my true self ensures every step of my journey reflects my essence.
Embracing my authentic self has shown me that no matter what I do, I am who I am. And because of that, every step of the journey has a touch of magic that perfectly reflects me!
Sentence Finishers:
I never leave home without: my Stanley filled with ice water.
If I had more hours in the day, I would: take time to unwind and master the art of doing nothing.
Healthiest morning habit: Practicing gratitude; every day is a blessing.
Worst morning habit: My obsession with emails; I love responding quickly!
I want to be known for: my heart and positivity.
My biggest fear: losing those I love.
When faced with that fear, I: express my love to my loved ones.
The book I recommend most: Atomic Habits; it's transformative.
Key trait for success: Recognizing that no one can compare to you; your uniqueness is your greatest asset.
Bath or shower? Both! I enjoy a bath followed by a shower.
Favorite shower/bath product: Osea Salts of the Earth Body Scrub and L'occitane Almond Shower Oil.
This post was last updated on March 18, 2025 to include new insights.
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