Support Black-owned businesses this National Black Business Month with these impactful strategies.

August is National Black Business Month, a time to celebrate and actively support Black-owned businesses across the nation. The U.S. Department of Small and Local Business Development reports approximately 3.12 million Black-owned businesses in the U.S., providing jobs for 1.18 million individuals and generating $133.7 billion in sales.

As we recognize National Black Business Month, it’s essential to spotlight Black women entrepreneurs, who lead an estimated 39% of these enterprises. Supporting them is crucial, especially since Black women often face underrepresentation and wage disparities.

Ready to take action? We’ve gathered insights from 10 remarkable Black female leaders on how to make your support truly impactful.

See Beyond Stereotypes

“It's crucial to recognize Black female entrepreneurs for their capabilities rather than any societal labels. Understanding them as individuals with unique stories fosters genuine support. Women should prioritize the narrative behind each entrepreneur rather than just their output.”

—Tayo Ishola, founder of I Am Eido

Understand Support and Engage

“Every effort to uplift women entrepreneurs creates a beneficial ripple effect throughout families and communities. Engaging in organizations that promote empowerment, hosting local networking events, and collaborating can expand your reach and impact.”

— Dr. Biruk Alemayehu, founder of Addis Nola

Offer Pro Bono Expertise

“If you possess legal or financial knowledge, consider offering it for free or as deferred payment. Help entrepreneurs navigate loans, set up their LLCs, and strategize for long-term success. Be their ally in lease negotiations, as the commercial real estate landscape changes.”

—Majora Carter, real estate developer and author of ‘Reclaiming Your Community: You Don’t Have to Move Out of Your Neighborhood to Live in a Better One’

Promote Their Work

“Black female entrepreneurs often lack the same visibility as their white counterparts. Use your platforms to promote their achievements and ensure they’re represented on your referral lists.”

—Kelley Bonner, company culture strategist

Become an Advocate

“Word-of-mouth recommendations can amplify a brand's reach far beyond conventional marketing. Share their stories, highlight their unique qualities, and educate your team on the significance of supporting diversity in business.”

—Tracey Jenkins, senior vice president of human resources, Sodexo Live!

Use Financial Influence

“The most effective way to support Black female entrepreneurs is through your purchases. Follow the lead of TikTok influencer Keith Lee and simply buy from them. Avoid asking for discounts based on your social media presence; true support means investing directly.”

—Desiree Noisette, founder of Mermosa Wines

Provide Constructive Feedback

“Share feedback regarding your experiences. Positive reviews boost morale, while constructive criticism helps improve services. Keep the business owner informed about your referrals, as they can enhance service based on your recommendations.”

—JoLinda Herring, CEO of Bryant Miller Olive P.A. (BMO).

Be Mindful in Daily Spending

One of the easiest ways to support Black entrepreneurs is by choosing to shop at their businesses. Reflect on your last purchase from a Black female owner. A conscious effort can connect you to businesses that meet your needs.

For online shopping on Amazon, check the ‘seller credentials’ page, where businesses can indicate if they’re Black-owned or women-owned. Make it a habit to look for these details before purchasing. Amazon Launchpad also showcases small, minority-led businesses.

Google Shopping offers similar tags for underrepresented groups. Always seek out Black-owned and women-led businesses while shopping.”

—Dr. Candace Steele Flippin, author of ‘Get Your Career in SHAPE’

Recognize the Importance

“Entrepreneurship poses challenges for all, but Black female entrepreneurs encounter additional obstacles rooted in historical bias. Understanding this context is vital for recognizing the significance of supporting them, as it bolsters equity and social justice.”

—Cheryl Overton, founder and chief experience officer at Cheryl Overton Communications